Low conversion – what to do?

[Alex Brod]

Hello everyone! Lately, I have increasingly caught myself thinking that it is time to engage not in attraction, but in optimization. We need to squeeze the maximum out of the current traffic. It makes sense to find those who specialize in usability audits, heat maps, deep behavior analysis and really know how to increase CR. If you have encountered this, I will be glad to receive any advice.

[Mark Arhipov]

We launched a mobile application, got a good start — a lot of installations, but monetization was weak. People opened it, looked, but there were almost no paid subscriptions. We already thought that something was wrong with the model itself, until we connected the team from https://conversionrate.store/case-studies/. They dealt not only with the funnel, but also with the behavior in the interface. It turned out that the order of steps inside the application confused users. After redesigning the screen logic and several tests, the situation changed: subscriptions grew by 63%, and retention improved. I was convinced in practice that growth is not always in quantity, sometimes it is in understanding.

[Drevor Romit]

Hi! I’ve noticed an interesting pattern: even with stable traffic and a good offer, you may not get the desired sales. And it’s not about the product at all, but about how the user interacts with the site. Sometimes one extra step in the funnel is enough – and that’s it, the person leaves. Now I think more and more about the importance of the user path and its transparency.