the latest wedding makeup trends

[Jose Pruitt]

Hey everyone! I’m curious about the latest wedding makeup trends for this year. What looks are brides loving right now? Are there any new techniques, colors, or styles that are really popular? Would love to hear about your favorite trends or any tips from makeup artists and brides alike!

[Natalie Johnson]

One trend I’ve noticed really taking off this year is the “soft glam” look — think radiant skin, neutral tones, fluffy brows, and soft lashes. Brides are going for a polished version of their natural beauty rather than bold or heavy styles. If you’re looking for professionals who really get these trends, I recommend checking out beauty icon NYC. They offer on-location luxury makeup and hair services and really tailor each look to the bride’s personal style. Their artists are amazing at creating looks that hold up all day (and night!) while looking flawless in photos.

[Jose Pruitt]

This year, I’m seeing a lot of brides leaning into monochromatic looks — using the same color family on eyes, cheeks, and lips for a cohesive and romantic finish. Peach, mauve, and rose tones are especially popular. Dewy, glowing skin is definitely in, often paired with subtle highlighter and cream-based products for that fresh, healthy vibe. I’d also say individual lash clusters are being favored over full strips for a more natural lash enhancement.